TikTok was the second most downloaded app last year, with 1.5 billion downloads. Once embraced as a kids-only channel, the TikTok user base is rapidly diversifying with brands, influencers, YouTubers, parents, and even grandparents joining in on the fun.
We have been watching (sometimes a bit too much) and keeping an eye on the biggest trends the Tiktokkers are taking advantage of. These are the videos that are taking over his "For You" page. In a nutshell, we see that trends fall into two main categories: music and not music.
categories — music, and not music.
Trends
TikTok is made for music. It's easy to add tracks to your videos in the app: they're segmented by dance crazes, "LOL Sounds", viral tracks, and a pretty broad list of genres and moods. The viral section will take you to a table of high-performance songs featured in most of the videos. That being said, TikTok is the land of remixes, with multiple versions of each track circulating.
track making the rounds.
Music
Not Music
Parents
Videos featuring kids and their parents work. Why is this you ask? It could be a whole flurry of reasons. It’s funny, it’s unexpected, kids love the awkwardness of it all, and videos with more than one person are more engaging. Either way, videos with parents or even grandparents featured are all over TikTok — and they’re performing well.
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